Personal Injury SEO
Found by people searching after an accident, in the cities you actually cover.
LAW FIRM SEO AND AI SEARCH
Get Found for the Cases You Actually Want
We start by finding which matters bring your firm the most, then build your Google and AI search around them, in your own attorneys' words
From every channel
- Google Search
- Google Maps
- ChatGPT
- AI Overviews
- Perplexity
- YouTube
- Answers the question
- Qualifies and routes
- Books the next step
- Hands off to a person
We interview your partners and intake team, pick the matters worth growing, then work on-page, off-page, links and content every month.
THE PROBLEM
Clients Now Ask AI Which Lawyer to Call
If an AI answer doesn't name your firm, that client may never see your website.
Before they call anyone, people ask Google and ChatGPT. The answer names a few firms, and the rest never hear from them
527%
more visits referred by AI tools in five months
ChatGPT, Claude and others, January to May 2025. Legal was one of the five fastest-growing verticals.
#1
niche for Google AI Overviews was legal
Legal searches showed Google's AI answer more than health or finance in SE Ranking's 2024 US research.
STRATEGY FIRST
Which Cases Would You Take More of Tomorrow?
Before we touch your website, we sit down with a partner and whoever answers your phone, and work out which matters are worth growing
We look at which cases pay best, take the least effort and fit your attorneys' time. Then we build your search around that practice area, not the generic keyword list every firm in town chases.
Not the same SEO package every firm gets. A plan built around your best cases.
PRACTICE AREAS
SEO for Your Practice Area, Built Around Its Best Cases
Whatever your firm handles, we start with the cases you want and what those clients actually type into Google and ChatGPT
Family Law SEO
Divorce and custody clients find your attorneys' answers and a clear way to book.
Criminal Defense and DUI SEO
Found on Google Maps and in AI answers when someone needs help tonight.
Estate Planning and Probate SEO
Families, even out of state, find a firm that explains what they can handle.
Employment Law SEO
Employees facing a deadline see what you handle and how to book a review.
Immigration Law SEO
People searching their visa or status question find your attorneys' answers first.
Business and Construction Litigation SEO
Owners and CFOs see which side you represent and which disputes you take.
Bankruptcy SEO
People weighing their options find plain answers and a private way to reach you.
STRATEGY FIRST VS A TYPICAL PACKAGE
Where a Typical SEO Package Stops, and Where We Start
Most law firm SEO is the same checklist for every firm. Ours starts with your firm and stays tied to signed cases
| What happened | A typical SEO package | Strategy-first AI SEO |
|---|---|---|
| Choosing what to rank for | The same keyword list every firm in your city chases | The matters your partners told us they want more of, where you can take them |
| Writing the content | Posts by a writer who has never spoken to your attorneys | Built from interviews with your lawyers, in their words, and approved by your attorney |
| Clients ask ChatGPT for a lawyer | Nobody checks whether your firm is named | We test the questions your clients ask and track which firms the answers name, every month |
| Your question comes up on Reddit | Nobody at the firm ever sees it | It lands in your team's inbox to review and answer, if your attorney is happy to |
| The monthly report arrives | Rankings and traffic charts | What we did in each of the four areas, and which inquiries became signed cases |
| The calls start coming in | The agency's job ended at the click | We check the path from search to call, so the right callers reach intake |
HOW IT WORKS
What Working With Us Looks Like
Strategy first, then the same four areas worked every month
WE FIND YOUR BEST CASES
We interview a partner and your intake team, look at recent inquiries, and agree which practice area to grow and what a good inquiry looks like.
WE INTERVIEW YOUR ATTORNEYS
Your lawyers answer the questions clients really ask. We turn that into pages and answers in their words, and your attorney approves each one.
WE WORK ALL FOUR AREAS
On-page, off-page, links and content, every month, so Google and AI tools can read your site, trust your firm and name it.
WE SHOW YOU WHAT CHANGED
Every month you see what we did, where your firm showed up on Google and in AI answers, and which inquiries became signed cases.
WHAT'S INCLUDED
Four Areas Every Month, Plus an AI Agent on Top
Every plan covers the four areas Google and AI tools look at. Advanced plans add video and an engagement inbox
On-Page
Every practice area page clear about what you handle, where, and for whom.
Off-Page
Your firm listed accurately on the directories, maps and profiles AI tools check.
Links
Mentions and links from trusted legal and local sites that show you're credible.
Content
Answers to your clients' real questions, from your attorneys' interviews, approved before publishing.
AI Visibility Tracking
We ask ChatGPT, Claude and Google your clients' questions and track whether you're named.
Your Firm's AI Agent
An AI agent that knows your strategy and helps your team plan, draft and improve.
Engagement Inbox
LinkedIn, Reddit and forum conversations found for you, sent to your team to join.
Educational Video Edits
Your attorneys' explanations edited into short, clear videos for YouTube.
RELATED SOLUTIONS
Answer Every Call Search Brings In
Pair your search with an AI receptionist and follow-up, so no new inquiry waits
FAQ
Frequently Asked Questions
What is law firm SEO?
Law firm SEO is the work that helps people find your firm when they search for a lawyer on Google, Google Maps and AI tools like ChatGPT. AI SEO adds making sure those AI tools can read, trust and name your firm.
How is AI SEO different from regular SEO?
Regular SEO aims for a spot in Google's list of links. AI SEO, sometimes called GEO or AEO, aims to be the firm an AI answer names. Both rest on the same basics, so we do them together.
Who makes sure our content is legally accurate?
Your attorney. We interview them, draft from what they told us and check claims against current sources. Your attorney approves the legal wording and any advertising claims before anything is published.
Can you guarantee a Google ranking or a ChatGPT recommendation?
No one honestly can. Results vary by search, city and platform. What we can do is show you every month what we tested, where your firm appeared, and which inquiries came from search.
How much of our attorneys' time does this take?
Most of it comes at the start, in an interview with a partner and your intake team. After that, short interviews and reviews as content is drafted. Your proposal lists exactly when we'll need you.
What would two more signed cases a month be worth?
It depends on your fees. As an example only, at an average agreed fee of $5,000, two more signed clients a month is $10,000 in agreed fees. We set your target with your real numbers.
How much does law firm SEO cost?
It depends on your practice areas, your city and how competitive the searches are. Start with a free AI visibility check, then we'll quote a plan built around the cases you want.
READY TO GET STARTED
Tell Us Which Cases You Want More Of
Bring one practice area. We'll show you what a potential client sees when they search for help today, and what we'd change first.