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AZE
Case study

Private Aviation Platform Goes From 10 to 6,200+ Google Rankings With an SEO Strategy

A private jet booking platform in the US. Their own data now does the selling. Thousands of pages built from what the business already knows bring in searches every day, and their team built every one of them from our plan.

Works with

  • Google Search Console
  • Google Analytics
  • Screaming Frog
  • Ahrefs
Solution
AI SEO

Live since March 2025

At a glance · As of Nov 2026, from public Google ranking data (US)

  • 6,200+

    searches they now show up for on Google

  • 1,870

    rankings on Google's first page

  • $24.7K

    a month to buy the same visits as Google ads (estimated)

The Problem

Picture changing your name in the middle of the race.

The company had spent years building a brand and the links that pointed to it. Now it was moving to a new name and a new domain. Done wrong, a move like that wipes out everything Google knows about you, and people searching the old name land nowhere.

And the new site had little to rank with. Most pages had no clear headings or descriptions, a lot of pages were thin, and nothing told Google what the business actually was.

Now add the competition. The search results they wanted belong to the biggest names in aviation and to flight-data sites that each rank for 14,000 to 500,000 searches. That's 10 to 80 times more than this company has even today. Fighting them for "private jet charter" head-on would take years and a budget to match.

Two months after the move, the new domain showed up for 10 searches.

What the Team Does Now

  1. Build the pages from the plan.
  2. Keep the data behind them up to date.
  3. Publish news and guides.

We wrote the plan. They built it.

What Happens on Its Own

When someone searches the old brand name

  • They land on the new site, ranking #1, two years after the move.
  • Links built under the old name still count.

When someone researches before they book

  • There's a page with the answer, built from the company's own data.
  • Every page links to the next useful one, so a visitor (and Google) keeps going.

When the data grows

  • New records become new pages, with no new writing needed for each one.
  • Google finds them on its own through the sitemap.

When Google looks at the site

  • Every page says clearly what it is, with one title, one description and clear headings.
  • Structured data tells search engines and AI tools what the business does.

What Made It Work

We planned the move first: every old page mapped to its new home, the links from other sites carried over, and the old brand name kept. Then we audited the whole site and laid out a five-phase plan. The core idea: stop fighting for a handful of crowded keywords, and turn the data the business already has into thousands of genuinely useful pages, one for every question their customers search. Their team built it, phase by phase. Two years later the new domain still ranks #1 for the old brand name, holds 410 spots in Google's top 3, and gets most of its search traffic from pages that didn't exist before the plan. The people arriving are looking up specific aircraft, charter operators and private terminals: the research done right before a booking. Buying those same visits as Google ads would cost about $24,700 a month.